Menyusul krisis keuangan dunia yang membuat daya beli masyarakat turun maka industri makanan dan minuman dalam negeri akan membuat sejumlah kebijakan agar industri ini tetap berjalan maksimal.

Ketua Umum Gabungan Pengusaha Industri Makanan dan Minuman Indonesia (GAPMMI), Thomas Darmawan mengatakan, salah satu cara yang dilakukan industri makanan dan minuman adalah dengan membuat kemasan yang lebih kecil (mini pack).

“Selain itu merek, design, promosi, dan hadiah makin akan gencar dilakukan agar produknya laris,” kata Thomas dalam seminar ‘Prospektif Bisnis 2009?, di Jakarta, Selasa (17/3).

Menurutnya, industri makanan dan minuman misalnya akan mencari kemasan dan bahan baku yang lebih murah, botol isi ulang yang ramah lingkungan akan naik, industri akan menyebar ke daerah luar Jawa, harga produk pangan akan diusahakan turun dan pangan impor akan berkurang.

“Mau bisnis sekarang ini carilah bisnis kelas menengah yang harga makanan dan minumannya bisa lebih murah,” kata Thomas.

Hal itu, lanjutnya, disebabkan konsumen lebih realistis dengan memerhatikan pendapatan masing-masing.

“Di China, Mc Donald mulai Februari 2009 menurunkan harga lebih dari 40 persen produk-produknya dengan diskon harga 35 persen sehingga harga jualnya sama dengan harga jual 10 tahun yang lalu, untuk mempertahankan daya beli pelanggannya,” kata Thomas

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